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#ChooseSkinHealth
1
in 5 Americans will develop skin cancer in their lifetime, but early
detection can save lives. Neutrogena invitites you to join the fight
against skin cancer.
Learn how to prevent skin cancer on our website.
Share your Skin Cancer experience in the comments below and win a Neutrogena sun protection package of you choice!
1
in 5 Americans will get skin cancer in their lifetime. Learn how to
protect yourself and someone you love today. - See more at:
http://www.neutrogena.com/category/sun/clear+face.do?nType=3#sthash.3Y7YVqYB.dpuf
1
in 5 Americans will get skin cancer in their lifetime. Learn how to
protect yourself and someone you love today. - See more at:
http://www.neutrogena.com/category/sun/clear+face.do?nType=3#sthash.3Y7YVqYB.dpuf
Why this infuluencer?Multinational beauty companies have a huge impact on the target group (16-20). They're shaping, promoting and construction certain beauty ideals, which are appealing to the target audience.
Why this style of writing?
It is informative and triggers a discussion that leads to the user generated content, which is desired of many consumers. User generated content is used by many cosumers to form a opinion about a product or brand.
Why this particular social media tool?
- product experience
- user generated content
- discussion chance
- sharing information about product
- Influencer #1 -
Instagram; Famous Snowboarder
What a day, perfect powder!
Thanks to @Neutrogena for protecting my skin, not only at the beach but also in the mountains.
#F***YouMelanoma
Why this infuluencer?
snowboarding is a popular sport among youngsters and hence this influencer reaches the desired target audience.
Why this style of writing?
The writing style is kept casual to sounds authentic, which relates to the audience builds relationship.
Why this particular social media tool?
Instagram is in the top three of the most popular social networking sites. Consequently it has the attempt to reach most of the target group. Instagram appears personal through visually driven content but with hidden branded message. All and also this social media sites offer easy evaluation of data and the user itself.
- Influencer # 2 -
Health/beauty/lifestyle magazine; blog
10 Celebrities that look better tan-free
Protect your skin with The best SPF Face Products - must haves for this summer!
#NoChanceMelanoma
Why this infuluencer?
Beauty/health/lifestyle magazine are great influencers and distributor of opinion. They already have an loyal readership, which increases the repost and comments.
Magazines have an influence on the real life. They influence through two established policies: advertising and editorial. It is a fact that we rely on magazines for news and facts and the second huge influencer are celebrities; they are role models, trend setters and they build awarenes and influence the consumer purchase.
Makes 2 in one influencer: Magazine + celebrity
Why this particular social media tool?
Blogs outrank social networks for consumer influence.
- Influencer #3 -
Improvement:
In the final version I put all three post together, before my other two post were not recognized. To make it easier for the reader I put everthing together.
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