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Adidas Originals
founded in 2001 

TONE:
Their products are targeted to a younger audience which reflects in their tone of communication. Adidas Originals tries to inspire the consumers by almost hallowing the consumers individuality. Music, art and sport endorsements catching greater attention of a broader audience. Understanding gratifications adidas originals offers options for entertainment through fashionable and sporty video content. Their post are short, interactive and engaging trying to create associations with their core values which are individuality, innovative street style and groundbreaking fashion.


CONTENT:
Their products are targeted to a younger audience which reflects in their tone of communication. Adidas Originals tries to inspire the consumers by almost hallowing the consumers individuality. Music, art and sport endorsements catching greater attention of a broader audience. Understanding gratifications adidas originals offers options for entertainment through fashionable and sporty video content.


TARGET AUDIENCE:
The target group is always searching for new options to express themselves. The followers of the brand eager for inspiration, honesty and authenticity. The audience is captured by design, fashion and  sport, combined with a great demand for social media content and entertainment. They shop at adidas originals for the logo and the look of the shoes  for a fashion statement. These are between 16-25 both male and female. 

#sytleStatement
Lead the way with the new White Smoke pack.
The @RitaOra  collection is dropping next month!

Twitter   

Born on the courts, raised in the streets.
Originals Superstar 80s 'Vintage Deluxe‘  is  available in stores and online now at

http://www.adidas.com/us/superstar-80s-vintage-deluxe-shoes/B25963.html

Facebook

#originalsbyNIGO
heads up for an up and coming hip hop artist.
at home or in the studio, Vince Staples makes beats.
Feel inspired. his new collection available in stores and online now at
...

Instagram

Process

The posts were based on appearing engaging to the targeted audience. Offering options for self expression and inspirations. Keeping the core values of adidas originals in mind I created posts that underline their heritage whilst being fahsionable and innovative. Further to appear interesting it is important to adress this target audience personally and value the indivituality.