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We care what we eat, why not care on what we eat?

 The thing is, how you eat is as important as what you eat. 

 Ethos Planetware is vibrantly colorful, durable, synthetic-free and compostable, for when you’re time with them is done. 

Want it now? Get healty Tablewear here http://ethosplanetware.com/

An awesome image of Planetware courtesty of @Veganguerilla. For great vegan receipts check out  "food blog link". 

#ethosplanetware #healtyliving #organic 

-Instagram-

Thoughtful designed, durable, space-saving tableware made from bamboo, rice and corn. Colored with vegetable daye and alive with natural texture.

Want to enjoy the organic way of dining with Ehtos Planetware?

 http://ethosplanetware.com/

-LinkedIn-

Enjoying the view? Our Tableware is made form plants! 100% natural crafted from bamboo, rive and corn + syntethic free (made instread from veggie-based dyes)
Cuious about the new Planetware colors? 
 Take a look! 
#vegan #ethosplanetware #SassafrasYellow

 -Twitter-

Hungry for more?  Let’s all support this project and help Planetware find its way into the world! 

https://www.kickstarter.com/projects/planetware-i-tableware-thats-good-for-the-earth

https://vimeo.com/113517233

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 -Facebook-

TIMING EXPLAINATION

Opinions on the optimal time and day to post on social media website vary greatly as the content on media itself, because data varies from different sources. The time zone needs to be tailored to most of the chosen audience while considering the greatest impact for purchase and engagement rate. 

Instagram:

Acitivity on Instagram is peaking on Monday or Wednesday around 5 p.m., to this time users engage more with the content rather than posting videos and photos. In the future Planetware could adapt this fact to their media schedule to provide more engagement.

To provide more engagement in the future, planetware should consider this fact when creating their media schedule.

LinkedIn: 

According to LinkedIn, weekdays during office hours are the optimal time to post.

To be more specific, due to lunch breaks and because LinkedIn consists primarily of a B2B audience the best time to post is on weekdays between 10 am and 11 am. Especially in the case of Tableware, with its relation to food, the consumer might be even more appealed to the product before the lunch break.

Twitter:The best time to tweet is between 5 pm and 6 pm, in this period retweets and CTR spike.

A post of Planetware would be most successful, published around 5:30 pm. On the commute home after work the engagement rates peak, at this moment the user might think about the long-desired dinner. Indeed these thoughts of the consumers can be stimulated through tasty and healthy looking food pictures presented on Planetware.

Facebook:

On Thursday and Friday the engagement on Facebook is peaking, means between 1pm and 3 pm is the greatest chance to get most shares and most possible clicks. Planetware should publish their post in this time period to effectively engage with the consumer.

“The less people want to be on work, the more they are on facebook”

-Buddy Media

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Adidas Originals
founded in 2001 

TONE:
Their products are targeted to a younger audience which reflects in their tone of communication. Adidas Originals tries to inspire the consumers by almost hallowing the consumers individuality. Music, art and sport endorsements catching greater attention of a broader audience. Understanding gratifications adidas originals offers options for entertainment through fashionable and sporty video content. Their post are short, interactive and engaging trying to create associations with their core values which are individuality, innovative street style and groundbreaking fashion.


CONTENT:
Their products are targeted to a younger audience which reflects in their tone of communication. Adidas Originals tries to inspire the consumers by almost hallowing the consumers individuality. Music, art and sport endorsements catching greater attention of a broader audience. Understanding gratifications adidas originals offers options for entertainment through fashionable and sporty video content.


TARGET AUDIENCE:
The target group is always searching for new options to express themselves. The followers of the brand eager for inspiration, honesty and authenticity. The audience is captured by design, fashion and  sport, combined with a great demand for social media content and entertainment. They shop at adidas originals for the logo and the look of the shoes  for a fashion statement. These are between 16-25 both male and female. 

#sytleStatement
Lead the way with the new White Smoke pack.
The @RitaOra  collection is dropping next month!

Twitter   

Born on the courts, raised in the streets.
Originals Superstar 80s 'Vintage Deluxe‘  is  available in stores and online now at

http://www.adidas.com/us/superstar-80s-vintage-deluxe-shoes/B25963.html

Facebook

#originalsbyNIGO
heads up for an up and coming hip hop artist.
at home or in the studio, Vince Staples makes beats.
Feel inspired. his new collection available in stores and online now at
...

Instagram

Process

The posts were based on appearing engaging to the targeted audience. Offering options for self expression and inspirations. Keeping the core values of adidas originals in mind I created posts that underline their heritage whilst being fahsionable and innovative. Further to appear interesting it is important to adress this target audience personally and value the indivituality.

 

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