Wednesday 29 April 2015

DWS_2 Influencer #2

Instagram; Famous Snowboarder

What a day, perfect powder!
Thanks to @Neutrogena for protecting my skin, not only at the beach but also in the mountains.
#FuckYouMelanoma





Why this infuluencer?
snowboarding is a popular sport among youngsters and hence this influencer reaches the desired target audience. 

Why this style of writing?
The writing style is kept casual to sounds authentic, which relates to the audience builds relationship.

Why this particular social media tool?
Instagram is in the top three of the most popular social networking sites. Consequently it has the attempt to reach most of the target group. Instagram appears personal through visually driven content but with hidden branded message. All and also this social media sites offer easy evaluation of data and the user itself. 

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