Wednesday 29 April 2015

DWS_2 Influencer #1

Neutrogena; Facebook

Get your skin ready for the summer with our products for every situation.
#ChooseSkinHealth


1 in 5 Americans will develop skin cancer in their lifetime, but early detection can save lives. Neutrogena invitites you to join the fight against skin cancer.
Learn how to prevent skin cancer on our website.



Share your Skin Cancer experience in the comments below and win a Neutrogena sun protection package of you choice.

1 in 5 Americans will get skin cancer in their lifetime. Learn how to protect yourself and someone you love today. - See more at: http://www.neutrogena.com/category/sun/clear+face.do?nType=3#sthash.3Y7YVqYB.dpuf
1 in 5 Americans will get skin cancer in their lifetime. Learn how to protect yourself and someone you love today. - See more at: http://www.neutrogena.com/category/sun/clear+face.do?nType=3#sthash.3Y7YVqYB.dpuf
Why this infuluencer?
Multinational beauty companies have a huge impact on the target group (16-20). They're shaping, promoting and construction certain beauty ideals, which are appealing to the target audience. 

Why this style of writing?
It is informative and triggers a discussion that leads to the user generated content, which is desired of many consumers. User generated content is used by many cosumers to form a opinion about a product or brand. 

Why this particular social media tool?
  • product experience 
  • user generated content
  • discussion chance
  • sharing information about product 

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