DWS_2 Influencer #3

Health/beauty/lifestyle magazine; blog
10 Celebrities that look better tan-free

Protect you skin with these new products the must haves for this summer:
The best SPF Face Products

 #NoChanceMelanoma

Why this infuluencer?
Beauty/health/lifestyle magazine are great influencers and distributor of opinion. They already have an loyal readership, which increases the repost and comments.
Magazines have an influence on the real life. They influence through two established policies: advertising and editorial. It is a fact that we rely on magazines for news and facts and the second huge influencer are celebrities; they are role models, trend setters and they build awarenes and influence the consumer purchase. 
Makes 2 in one influencer: Magazine + celebrity 

Why this particular social media tool?
Blogs outrank social networks for consumer influence.

DWS_2 Influencer #2

Instagram; Famous Snowboarder

What a day, perfect powder!
Thanks to @Neutrogena for protecting my skin, not only at the beach but also in the mountains.
#FuckYouMelanoma

Why this infuluencer?
snowboarding is a popular sport among youngsters and hence this influencer reaches the desired target audience. 

Why this style of writing?
The writing style is kept casual to sounds authentic, which relates to the audience builds relationship.

Why this particular social media tool?
Instagram is in the top three of the most popular social networking sites. Consequently it has the attempt to reach most of the target group. Instagram appears personal through visually driven content but with hidden branded message. All and also this social media sites offer easy evaluation of data and the user itself. 

DWS_2 Influencer #1

Neutrogena; Facebook

Get your skin ready for the summer with our products for every situation.
#ChooseSkinHealth

1 in 5 Americans will develop skin cancer in their lifetime, but early detection can save lives. Neutrogena invitites you to join the fight against skin cancer.
Learn how to prevent skin cancer on our website.



Share your Skin Cancer experience in the comments below and win a Neutrogena sun protection package of you choice.

1 in 5 Americans will get skin cancer in their lifetime. Learn how to protect yourself and someone you love today. - See more at: http://www.neutrogena.com/category/sun/clear+face.do?nType=3#sthash.3Y7YVqYB.dpuf

1 in 5 Americans will get skin cancer in their lifetime. Learn how to protect yourself and someone you love today. - See more at: http://www.neutrogena.com/category/sun/clear+face.do?nType=3#sthash.3Y7YVqYB.dpuf

Why this infuluencer?
Multinational beauty companies have a huge impact on the target group (16-20). They're shaping, promoting and construction certain beauty ideals, which are appealing to the target audience. 

Why this style of writing?
It is informative and triggers a discussion that leads to the user generated content, which is desired of many consumers. User generated content is used by many cosumers to form a opinion about a product or brand. 

Why this particular social media tool?

• product experience 
• user generated content
• discussion chance
• sharing information about product 

DWS_1 T

Landed in Buenos Aires
 #DesignWeek2015

First impressions; walking around joyful like a excited child that goes to the zoo for the first time.

Argentina in 3 words
Maradonna, Tango, che boludo

Want more? Tomorrow more from the Design Week 2015 in Buenos Aires.

DWS_1 T #2

Just came back to the "real life" - or not?

Spent relaxed, inspiring and funny days with the guys from arca verde on their lovely piece of earth.
Got back a sense of nature with living the autarkic lifestyle for one week.
Can't wait to get back!

For more information, upcoming events and workshops visit their website or go on facebook.

Rethinking Sanitation; Upcyled compost toilet

DWS_1 FB #3

Music instruments can be wooden.
Why not speakers?
Their uniquely wooden aucustic results in a sublime sense of hearing expierence. This wooden speakers are passive, which means no electronics, no energy use, no cables. Go forth and blast your tune wherever you go!


Designer: TOK TOK

#kickstarter #crowdfunding ?

 #WoodIsGood

DWS_1 FB #2

Worth to Watch! :)

INVENTING THE FUTURE

trashy, inspiring, sustainable....

DWS_1 FB #1

Who doesn't want to have a bike like these?

#JungleFeeling
#BackToNature
#RethinkMaterialMix

Visit the facebook site of my friend Klaus, who I met in Porto Alegre, Brasil.
https://www.facebook.com/ArtBikeBamboo

And check the website for more bike design, surprises are waiting for you...

http://www.artbikebamboo.com/

DWS_1 T #1

 Cultural borders vanish with greater technological connectivity and globalisation. But what does it mean for design and Does Culture Matter for Product Design?

"Technology dictates the activity. In turn, the activity dictates the design."
But aren't activities higly determined by culture?  

DC_1

 Networks are an important part of our daily lives no  matter whether physical, social or information networks
What are networks and how they actually work can you learn in the video… comment, share, subscribe! :)

But why networks are so important?
The 21st century is the era of a information society, where it is mainly about minimizing the friction between demand and supply. For organization networks are necessary to sustain success.

Networks provide Organizations with:

Opportunities
Advice
Influence
Knowledge
Resources
Assistance


How does it fit to the example of the melanoma foundation?
In the video an example Melanoma foundation represents the centre of the network, which is connected to the nodes.

For the melanoma foundation it is important to:

spread information -> e.g.  Target Group, affected people,
access to information -> e.g Academia, industry,
share information  -> e.g. other NGOs, affected people

In the case of our fictive melanoma foundation the network helps to fulfill the  Mission and Vision, that have the purpose to lower the numbers of Melanoma diagnoses.

Read you next week!